Services
Brand Strategy
Brand Identity
Logo Design
Creative Direction
Brand Guidelines
Social Media Design
Client
Chairy Hall of Fame
When
2023
Illuminating Unsung Heroes
Behind every social movement are countless individuals driving positive change, often without recognition. Charity Hall of Fame needed a digital platform to celebrate these pioneers and inspire future generations of changemakers.
Services
Brand Strategy
Brand Identity
Logo Design
Creative Direction
Brand Guidelines
Social Media Design
Client
Chairy Hall of Fame
When
2023
Illuminating Unsung Heroes
Behind every social movement are countless individuals driving positive change, often without recognition. Charity Hall of Fame needed a digital platform to celebrate these pioneers and inspire future generations of changemakers.
Services
Brand Strategy
Brand Identity
Logo Design
Creative Direction
Brand Guidelines
Social Media Design
Client
Chairy Hall of Fame
When
2023
Illuminating Unsung Heroes
Behind every social movement are countless individuals driving positive change, often without recognition. Charity Hall of Fame needed a digital platform to celebrate these pioneers and inspire future generations of changemakers.
RESEARCH
Shining a Light on Changemakers
Initial research revealed a clear opportunity in the charity sector: while many organisations celebrated charitable work broadly, none effectively captured individual change makers' stories in a compelling way. Through stakeholder workshops and analysis, I developed a three-tiered value framework that would define the brand's approach. This strategic foundation led to our core brand idea: "Celebrating the Champions of Charity" – a platform that honours achievement while inspiring action.
RESEARCH
Shining a Light on Changemakers
Initial research revealed a clear opportunity in the charity sector: while many organisations celebrated charitable work broadly, none effectively captured individual change makers' stories in a compelling way. Through stakeholder workshops and analysis, I developed a three-tiered value framework that would define the brand's approach. This strategic foundation led to our core brand idea: "Celebrating the Champions of Charity" – a platform that honours achievement while inspiring action.
RESEARCH
Shining a Light on Changemakers
Initial research revealed a clear opportunity in the charity sector: while many organisations celebrated charitable work broadly, none effectively captured individual change makers' stories in a compelling way. Through stakeholder workshops and analysis, I developed a three-tiered value framework that would define the brand's approach. This strategic foundation led to our core brand idea: "Celebrating the Champions of Charity" – a platform that honours achievement while inspiring action.
Pages from the brand brand platform development document
Development
Illuminating Change: Transforming strategy into visual identity
The Illuminaries concept emerged as a fresh way to visualize celebration. By reimagining traditional recognition through a contemporary lens, we created a visual system built around a minimalist "C" mark, vibrant halo effects, and a rich purple palette. This was complemented by portrait photography that captures the genuine spirit of changemakers.
Development
Illuminating Change: Transforming strategy into visual identity
The Illuminaries concept emerged as a fresh way to visualize celebration. By reimagining traditional recognition through a contemporary lens, we created a visual system built around a minimalist "C" mark, vibrant halo effects, and a rich purple palette. This was complemented by portrait photography that captures the genuine spirit of changemakers.
Development
Illuminating Change: Transforming strategy into visual identity
The Illuminaries concept emerged as a fresh way to visualize celebration. By reimagining traditional recognition through a contemporary lens, we created a visual system built around a minimalist "C" mark, vibrant halo effects, and a rich purple palette. This was complemented by portrait photography that captures the genuine spirit of changemakers.
The Halo: Reimagining Tradition
Drawing from Renaissance art's golden halos symbolising virtue, I created a modern interpretation with vibrant, electric effects. This contemporary take on a classical motif became our key visual element – a way to celebrate today's changemakers while honouring centuries of tradition.
The Halo: Reimagining Tradition
Drawing from Renaissance art's golden halos symbolising virtue, I created a modern interpretation with vibrant, electric effects. This contemporary take on a classical motif became our key visual element – a way to celebrate today's changemakers while honouring centuries of tradition.
The Halo: Reimagining Tradition
Drawing from Renaissance art's golden halos symbolising virtue, I created a modern interpretation with vibrant, electric effects. This contemporary take on a classical motif became our key visual element – a way to celebrate today's changemakers while honouring centuries of tradition.
Illuminating the Future: A Testament to the Power of Design
The Charity Hall brand identity stands as a beacon, illuminating the stories of unsung heroes and inspiring a new generation of changemakers. Through extensive research, collaborative ideation, and iterative design, we created a powerful, impactful identity that celebrates social pioneers, engages audiences, and positions Charity Hall of Fame as a unique voice in the market. This project is a testament to the transformative potential of human-centred design and the power of storytelling in inspiring and mobilising communities.
Illuminating the Future: A Testament to the Power of Design
The Charity Hall brand identity stands as a beacon, illuminating the stories of unsung heroes and inspiring a new generation of changemakers. Through extensive research, collaborative ideation, and iterative design, we created a powerful, impactful identity that celebrates social pioneers, engages audiences, and positions Charity Hall of Fame as a unique voice in the market. This project is a testament to the transformative potential of human-centred design and the power of storytelling in inspiring and mobilising communities.
Illuminating the Future: A Testament to the Power of Design
The Charity Hall brand identity stands as a beacon, illuminating the stories of unsung heroes and inspiring a new generation of changemakers. Through extensive research, collaborative ideation, and iterative design, we created a powerful, impactful identity that celebrates social pioneers, engages audiences, and positions Charity Hall of Fame as a unique voice in the market. This project is a testament to the transformative potential of human-centred design and the power of storytelling in inspiring and mobilising communities.
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© 2024 Copyright
© 2024 Copyright