Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
West Northamptonshire Council
When
2022
Bringing a Creative Spark
to Local Business
Led conceptual branding and visual identity for Vulcan Works Creative Hub to position them as the "igniter" of Northampton's entrepreneurial creativity.
Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
West Northamptonshire Council
When
2022
Bringing a Creative Spark
to Local Business
Led conceptual branding and visual identity for Vulcan Works Creative Hub to position them as the "igniter" of Northampton's entrepreneurial creativity.
Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
West Northamptonshire Council
When
2022
Bringing a Creative Spark
to Local Business
Led conceptual branding and visual identity for Vulcan Works Creative Hub to position them as the "igniter" of Northampton's entrepreneurial creativity.
Honouring Northampton's Entrepreneurial Spirit
When a local studio tapped me to pitch branding concepts for Vulcan Works, I saw it as the perfect chance to showcase my strategic approach to distilling an organization's essence into symbolic visuals. As a logo designer who thrives on narrative, I aimed to establish Messaging around Vulcan Works “sparking” creative enterprise for the city. My role focused intensely on understanding Vulcan Works’ mission of invigorating startups before transforming those goals into meaningful design. Although my vision wasn’t selected, the process underscored my skills in aligning branding with strategic objectives.
Honouring Northampton's Entrepreneurial Spirit
When a local studio tapped me to pitch branding concepts for Vulcan Works, I saw it as the perfect chance to showcase my strategic approach to distilling an organization's essence into symbolic visuals. As a logo designer who thrives on narrative, I aimed to establish Messaging around Vulcan Works “sparking” creative enterprise for the city. My role focused intensely on understanding Vulcan Works’ mission of invigorating startups before transforming those goals into meaningful design. Although my vision wasn’t selected, the process underscored my skills in aligning branding with strategic objectives.
Honouring Northampton's Entrepreneurial Spirit
When a local studio tapped me to pitch branding concepts for Vulcan Works, I saw it as the perfect chance to showcase my strategic approach to distilling an organization's essence into symbolic visuals. As a logo designer who thrives on narrative, I aimed to establish Messaging around Vulcan Works “sparking” creative enterprise for the city. My role focused intensely on understanding Vulcan Works’ mission of invigorating startups before transforming those goals into meaningful design. Although my vision wasn’t selected, the process underscored my skills in aligning branding with strategic objectives.
STRATEGY
Aligning Brand Identity with Business Goals
To ensure the new brand identity effectively supported Vulcan Works' objectives, I carefully considered their brand aims, values, target audience, and desired aesthetic outlined in the presentation slides above. Vulcan Works sought a brand that would support the growth of creative SMEs, attract investment, and foster entrepreneurship. The identity needed to embody creativity, innovation, and a future-focused perspective while appealing to creative businesses and entrepreneurs through a bold, attention-grabbing aesthetic.
STRATEGY
Aligning Brand Identity with Business Goals
To ensure the new brand identity effectively supported Vulcan Works' objectives, I carefully considered their brand aims, values, target audience, and desired aesthetic outlined in the presentation slides above. Vulcan Works sought a brand that would support the growth of creative SMEs, attract investment, and foster entrepreneurship. The identity needed to embody creativity, innovation, and a future-focused perspective while appealing to creative businesses and entrepreneurs through a bold, attention-grabbing aesthetic.
STRATEGY
Aligning Brand Identity with Business Goals
To ensure the new brand identity effectively supported Vulcan Works' objectives, I carefully considered their brand aims, values, target audience, and desired aesthetic outlined in the presentation slides above. Vulcan Works sought a brand that would support the growth of creative SMEs, attract investment, and foster entrepreneurship. The identity needed to embody creativity, innovation, and a future-focused perspective while appealing to creative businesses and entrepreneurs through a bold, attention-grabbing aesthetic.
Slides from the brand concept presentation
STRATEGY
Igniting the Creative Spark
The "creative spark" concept emerged as the perfect metaphor to capture Vulcan Works' role in igniting innovation within the creative economy. The logo design incorporates various elements to communicate this concept: - Vulcan, the god of fire and metalworking, represents the transformative power of creativity - Geometric shapes and triangles convey energy, direction, and forward-thinking innovation - The spark symbolizes the ignition of imagination and the birth of new ideas - Vibrant colours represents the diversity and dynamism of creative thinking By rooting the creative direction in the "creative spark" metaphor and strategically leveraging these visual elements, we ensured the brand would resonate with target audiences and effectively communicate Vulcan Works' mission.
STRATEGY
Igniting the Creative Spark
The "creative spark" concept emerged as the perfect metaphor to capture Vulcan Works' role in igniting innovation within the creative economy. The logo design incorporates various elements to communicate this concept: - Vulcan, the god of fire and metalworking, represents the transformative power of creativity - Geometric shapes and triangles convey energy, direction, and forward-thinking innovation - The spark symbolizes the ignition of imagination and the birth of new ideas - Vibrant colours represents the diversity and dynamism of creative thinking By rooting the creative direction in the "creative spark" metaphor and strategically leveraging these visual elements, we ensured the brand would resonate with target audiences and effectively communicate Vulcan Works' mission.
STRATEGY
Igniting the Creative Spark
The "creative spark" concept emerged as the perfect metaphor to capture Vulcan Works' role in igniting innovation within the creative economy. The logo design incorporates various elements to communicate this concept: - Vulcan, the god of fire and metalworking, represents the transformative power of creativity - Geometric shapes and triangles convey energy, direction, and forward-thinking innovation - The spark symbolizes the ignition of imagination and the birth of new ideas - Vibrant colours represents the diversity and dynamism of creative thinking By rooting the creative direction in the "creative spark" metaphor and strategically leveraging these visual elements, we ensured the brand would resonate with target audiences and effectively communicate Vulcan Works' mission.
CREATIVE PROCESS
Forging the Conceptual Design
With “the creative spark” concept in mind, I used techniques like mind-mapping to expand the meanings around fire, creativity, and connectivity. I ultimately focused the direction on geometric symbols that structured the organic idea of sparks into a bold identity. The angled shapes conveyed a dynamic sense of energy while representing collaboration.
CREATIVE PROCESS
Forging the Conceptual Design
With “the creative spark” concept in mind, I used techniques like mind-mapping to expand the meanings around fire, creativity, and connectivity. I ultimately focused the direction on geometric symbols that structured the organic idea of sparks into a bold identity. The angled shapes conveyed a dynamic sense of energy while representing collaboration.
CREATIVE PROCESS
Forging the Conceptual Design
With “the creative spark” concept in mind, I used techniques like mind-mapping to expand the meanings around fire, creativity, and connectivity. I ultimately focused the direction on geometric symbols that structured the organic idea of sparks into a bold identity. The angled shapes conveyed a dynamic sense of energy while representing collaboration.
FINAL CONCEPT
Shaping the Message into Design
The final logo features dynamic, angular forms converging to create a central spark, symbolizing the ignition of innovation and creative collaboration within Vulcan Works. The vibrant color palette, consisting of red, purple, and blue tones, represents the diversity of ideas and passion that drive the creative community. The logo's modern, geometric aesthetic reflects Vulcan Works' commitment to fostering cutting-edge thinking. This adaptable visual system provides a strong foundation for consistently representing the brand across various contexts, ensuring flexibility and cohesion while resonating with the target audience of creative professionals and entrepreneurs.
FINAL CONCEPT
Shaping the Message into Design
The final logo features dynamic, angular forms converging to create a central spark, symbolizing the ignition of innovation and creative collaboration within Vulcan Works. The vibrant color palette, consisting of red, purple, and blue tones, represents the diversity of ideas and passion that drive the creative community. The logo's modern, geometric aesthetic reflects Vulcan Works' commitment to fostering cutting-edge thinking. This adaptable visual system provides a strong foundation for consistently representing the brand across various contexts, ensuring flexibility and cohesion while resonating with the target audience of creative professionals and entrepreneurs.
Logo System
Main Logos
Main Logo
Greyscale
Mono
Digital Logos
Creative + Culture
Entrepreneurship + Innovation
Education + Growth
Print Logos
Creative + Culture
Entrepreneurship + Innovation
Education + Growth
RATIONALE
Strategic Design for Strategic Goals
The abstract, geometric logo was selected for its adaptability and ability to signify the essence of Vulcan Works - sparking creative connections amongst entrepreneurial peers. Dynamic shapes interlock to echo this message of connectivity. The new visual system helps unify Vulcan Works’ vision to be the creative catalyst reshaping business in Northampton. Though unrealised, I led strategic branding efforts to convey their role igniting imaginative entrepreneurship for years to come!
RATIONALE
Strategic Design for Strategic Goals
The abstract, geometric logo was selected for its adaptability and ability to signify the essence of Vulcan Works - sparking creative connections amongst entrepreneurial peers. Dynamic shapes interlock to echo this message of connectivity. The new visual system helps unify Vulcan Works’ vision to be the creative catalyst reshaping business in Northampton. Though unrealised, I led strategic branding efforts to convey their role igniting imaginative entrepreneurship for years to come!
© 2024 Copyright
© 2024 Copyright
© 2024 Copyright