Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
Pretty & Clean
When
2023
Polish That Goes
Beyond the Surface
Transforming a promising cleaning startup into a polished brand powerhouse through strategic design
Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
Pretty & Clean
When
2023
Polish That Goes
Beyond the Surface
Transforming a promising cleaning startup into a polished brand powerhouse through strategic design
Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Client
Pretty & Clean
When
2023
Polish That Goes
Beyond the Surface
Transforming a promising cleaning startup into a polished brand powerhouse through strategic design
Scrubbing Away the Ordinary
When Pretty & Clean approached me asking for help standing out in the crowded cleaning industry, we saw serious potential to showcase their personalized care craft. Sure, their services sparkled through word-of-mouth buzz, but generic branding held this family biz back from achieving their ambitious goals of expanding into new markets and launching a line of branded cleaning products. To propel Pretty & Clean towards regional growth and product expansion, they needed a brand identity that could capture attention on store shelves and resonate with a wider audience. I embarked on a strategically creative process to give Pretty & Clean an energizing rebrand highlighting their shine.
Scrubbing Away the Ordinary
When Pretty & Clean approached me asking for help standing out in the crowded cleaning industry, we saw serious potential to showcase their personalized care craft. Sure, their services sparkled through word-of-mouth buzz, but generic branding held this family biz back from achieving their ambitious goals of expanding into new markets and launching a line of branded cleaning products. To propel Pretty & Clean towards regional growth and product expansion, they needed a brand identity that could capture attention on store shelves and resonate with a wider audience. I embarked on a strategically creative process to give Pretty & Clean an energizing rebrand highlighting their shine.
Scrubbing Away the Ordinary
When Pretty & Clean approached me asking for help standing out in the crowded cleaning industry, we saw serious potential to showcase their personalized care craft. Sure, their services sparkled through word-of-mouth buzz, but generic branding held this family biz back from achieving their ambitious goals of expanding into new markets and launching a line of branded cleaning products. To propel Pretty & Clean towards regional growth and product expansion, they needed a brand identity that could capture attention on store shelves and resonate with a wider audience. I embarked on a strategically creative process to give Pretty & Clean an energizing rebrand highlighting their shine.
Research and Strategy
Understanding the Business
To grasp Pretty & Clean’s brand landscape, I interviewed the founders, scoped the competition, and dove into customer insights. Analysing reviews and constructing detailed client personas uncovered what made them tick. The personalized qualitative data was gold for positioning them as personalized cleaning consultants.
Research and Strategy
Understanding the Business
To grasp Pretty & Clean’s brand landscape, I interviewed the founders, scoped the competition, and dove into customer insights. Analysing reviews and constructing detailed client personas uncovered what made them tick. The personalized qualitative data was gold for positioning them as personalized cleaning consultants.
Research and Strategy
Understanding the Business
To grasp Pretty & Clean’s brand landscape, I interviewed the founders, scoped the competition, and dove into customer insights. Analysing reviews and constructing detailed client personas uncovered what made them tick. The personalized qualitative data was gold for positioning them as personalized cleaning consultants.
Mapping Out a Growth Strategy
Armed with insights from our user persona research, we charted a course for Pretty & Clean's expansion. Busy homeowners like Sarah craved a trusted cleaning service that understood their unique needs, while office managers like Frank sought reliable professionals to keep their spaces spotless and inviting. To resonate with both audiences, I proposed emphasizing Pretty & Clean's consultative approach and meticulous attention to detail. By highlighting their expertise in creating customized cleaning plans and delivering consistent results, we could appeal to residential and commercial clients alike.
Mapping Out a Growth Strategy
Armed with insights from our user persona research, we charted a course for Pretty & Clean's expansion. Busy homeowners like Sarah craved a trusted cleaning service that understood their unique needs, while office managers like Frank sought reliable professionals to keep their spaces spotless and inviting. To resonate with both audiences, I proposed emphasizing Pretty & Clean's consultative approach and meticulous attention to detail. By highlighting their expertise in creating customized cleaning plans and delivering consistent results, we could appeal to residential and commercial clients alike.
Mapping Out a Growth Strategy
Armed with insights from our user persona research, we charted a course for Pretty & Clean's expansion. Busy homeowners like Sarah craved a trusted cleaning service that understood their unique needs, while office managers like Frank sought reliable professionals to keep their spaces spotless and inviting. To resonate with both audiences, I proposed emphasizing Pretty & Clean's consultative approach and meticulous attention to detail. By highlighting their expertise in creating customized cleaning plans and delivering consistent results, we could appeal to residential and commercial clients alike.
Crafting a Brand Identity to Shine
But Pretty & Clean's ambitions didn't stop there. They envisioned launching a line of branded cleaning products to complement their services. This meant crafting a robust and easily identifiable logo that could shine on product packaging, uniforms, and marketing materials. A distinctive brand identity would be key to differentiating Pretty & Clean from competitors as they expanded into new markets and product offerings. By infusing their visual identity with personality and polish, we could help them become the go-to choice for anyone seeking a pristine clean with a personal touch.
Crafting a Brand Identity to Shine
But Pretty & Clean's ambitions didn't stop there. They envisioned launching a line of branded cleaning products to complement their services. This meant crafting a robust and easily identifiable logo that could shine on product packaging, uniforms, and marketing materials. A distinctive brand identity would be key to differentiating Pretty & Clean from competitors as they expanded into new markets and product offerings. By infusing their visual identity with personality and polish, we could help them become the go-to choice for anyone seeking a pristine clean with a personal touch.
Development
Uniting Two Worlds with an Ampersand
At the heart of Pretty & Clean's new brand identity lies the ampersand – a symbol that unifies the company's distinct offerings and target markets. This simple character seamlessly connects "Pretty" and "Clean," representing the brand's commitment to delivering a pristine clean with a personalized touch. The ampersand embodies collaboration and partnership, reflecting Pretty & Clean's consultative approach to working with clients. Whether customizing cleaning plans for busy homeowners or maintaining professional environments for businesses, the ampersand signifies the brand's dedication to understanding and meeting each customer's unique needs.
Development
Uniting Two Worlds with an Ampersand
At the heart of Pretty & Clean's new brand identity lies the ampersand – a symbol that unifies the company's distinct offerings and target markets. This simple character seamlessly connects "Pretty" and "Clean," representing the brand's commitment to delivering a pristine clean with a personalized touch. The ampersand embodies collaboration and partnership, reflecting Pretty & Clean's consultative approach to working with clients. Whether customizing cleaning plans for busy homeowners or maintaining professional environments for businesses, the ampersand signifies the brand's dedication to understanding and meeting each customer's unique needs.
The Ampersand's Role in Pretty & Clean's Growth
As Pretty & Clean expands into new markets and launches its own line of cleaning products, the ampersand will serve as a recognizable and unifying symbol across various touchpoints, from packaging to uniforms and marketing materials. By choosing an ampersand as the centerpiece of Pretty & Clean's visual identity, we've created a logo that tells a compelling story about the brand's values, offerings, and aspirations – a testament to the power of strategic design thinking.
The Ampersand's Role in Pretty & Clean's Growth
As Pretty & Clean expands into new markets and launches its own line of cleaning products, the ampersand will serve as a recognizable and unifying symbol across various touchpoints, from packaging to uniforms and marketing materials. By choosing an ampersand as the centerpiece of Pretty & Clean's visual identity, we've created a logo that tells a compelling story about the brand's values, offerings, and aspirations – a testament to the power of strategic design thinking.
The Ampersand's Role in Pretty & Clean's Growth
As Pretty & Clean expands into new markets and launches its own line of cleaning products, the ampersand will serve as a recognizable and unifying symbol across various touchpoints, from packaging to uniforms and marketing materials. By choosing an ampersand as the centerpiece of Pretty & Clean's visual identity, we've created a logo that tells a compelling story about the brand's values, offerings, and aspirations – a testament to the power of strategic design thinking.
Rationale
Finalizing the Concept
Stakeholder feedback landed on the vibrant monogram for balancing Pretty & Clean’s differentiated value proposition – professional polish grounded in compassion. After honing colour, texture and font treatments, this mix of sophisticated sparkle and genuine charm was approved for launch. The prominence of the ampersand symbolizes Pretty & Clean's ability to connect with and understand both residential and commercial audiences. It creates visual cohesion between their friendly home services and reliable business offerings.
Rationale
Finalizing the Concept
Stakeholder feedback landed on the vibrant monogram for balancing Pretty & Clean’s differentiated value proposition – professional polish grounded in compassion. After honing colour, texture and font treatments, this mix of sophisticated sparkle and genuine charm was approved for launch. The prominence of the ampersand symbolizes Pretty & Clean's ability to connect with and understand both residential and commercial audiences. It creates visual cohesion between their friendly home services and reliable business offerings.
Rationale
Finalizing the Concept
Stakeholder feedback landed on the vibrant monogram for balancing Pretty & Clean’s differentiated value proposition – professional polish grounded in compassion. After honing colour, texture and font treatments, this mix of sophisticated sparkle and genuine charm was approved for launch. The prominence of the ampersand symbolizes Pretty & Clean's ability to connect with and understand both residential and commercial audiences. It creates visual cohesion between their friendly home services and reliable business offerings.
Pages from the brand guidelines
Outcomes
The Ampersand's Symbolic Power
The prominence of the ampersand in Pretty & Clean's new logo symbolizes the company's ability to connect with and understand both residential and commercial audiences. This strategic design choice creates visual cohesion between their friendly home services and reliable business offerings, reinforcing the brand's versatility and customer-centric approach.
Outcomes
The Ampersand's Symbolic Power
The prominence of the ampersand in Pretty & Clean's new logo symbolizes the company's ability to connect with and understand both residential and commercial audiences. This strategic design choice creates visual cohesion between their friendly home services and reliable business offerings, reinforcing the brand's versatility and customer-centric approach.
Outcomes
The Ampersand's Symbolic Power
The prominence of the ampersand in Pretty & Clean's new logo symbolizes the company's ability to connect with and understand both residential and commercial audiences. This strategic design choice creates visual cohesion between their friendly home services and reliable business offerings, reinforcing the brand's versatility and customer-centric approach.
"Working with Dan on our rebranding project has been a game-changer for Pretty & Clean. The new logo, perfectly captures our story. Since launching the new brand, we've received overwhelming positive feedback from our clients. The increased brand recognition has been invaluable in attracting new customers, particularly in our successful expansion into the commercial sector. "
Billie
Co-Founder
Co-Founder
Since launching the new brand identity, Pretty & Clean has received a surge of positive feedback from customers, who appreciate the logo's fresh look and the brand's renewed focus on personalised service. The ampersand's symbolic power has boosted brand recognition and engagement across various touchpoints. The company has successfully expanded into new markets and launched its line of branded cleaning products, with the ampersand serving as a unifying symbol of quality and trust.
Since launching the new brand identity, Pretty & Clean has received a surge of positive feedback from customers, who appreciate the logo's fresh look and the brand's renewed focus on personalised service. The ampersand's symbolic power has boosted brand recognition and engagement across various touchpoints. The company has successfully expanded into new markets and launched its line of branded cleaning products, with the ampersand serving as a unifying symbol of quality and trust.
Since launching the new brand identity, Pretty & Clean has received a surge of positive feedback from customers, who appreciate the logo's fresh look and the brand's renewed focus on personalised service. The ampersand's symbolic power has boosted brand recognition and engagement across various touchpoints. The company has successfully expanded into new markets and launched its line of branded cleaning products, with the ampersand serving as a unifying symbol of quality and trust.
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