Services
Brand Identity
Logo Design
Art Direction
Graphic Design
Social Media Graphics
Print & OOH Ads
Client
IRIS Software LTD
Agency
Think Tank
When
2021
Creating Accounting Software's Superheroes
Turning IRIS Software's Time to Grow initiative into a captivating superhero campaign that empowered businesses, increased brand recognition, and drove software adoption.
Services
Brand Identity
Logo Design
Art Direction
Graphic Design
Social Media Graphics
Print & OOH Ads
Client
IRIS Software LTD
Agency
Think Tank
When
2021
Creating Accounting Software's Superheroes
Turning IRIS Software's Time to Grow initiative into a captivating superhero campaign that empowered businesses, increased brand recognition, and drove software adoption.
Services
Brand Identity
Logo Design
Art Direction
Graphic Design
Social Media Graphics
Print & OOH Ads
Client
IRIS Software LTD
Agency
Think Tank
When
2021
Creating Accounting Software's Superheroes
Turning IRIS Software's Time to Grow initiative into a captivating superhero campaign that empowered businesses, increased brand recognition, and drove software adoption.
The Quest
IRIS Software wanted to promote their Time to Grow initiative. The goal? Offer a 50% discount on their software to help businesses streamline operations and achieve growth. They needed a memorable, engaging campaign that would resonate with their target audience.
The Quest
IRIS Software wanted to promote their Time to Grow initiative. The goal? Offer a 50% discount on their software to help businesses streamline operations and achieve growth. They needed a memorable, engaging campaign that would resonate with their target audience.
The Quest
IRIS Software wanted to promote their Time to Grow initiative. The goal? Offer a 50% discount on their software to help businesses streamline operations and achieve growth. They needed a memorable, engaging campaign that would resonate with their target audience.
The Transformation
I brought the Time to Grow initiative to life by creating a team of superheroes. Each superhero represented a different IRIS Software offering. I established a strong visual direction through initial concepts, graphics, and logos. As the art director, I ensured every campaign element aligned with IRIS's brand identity. The visually stunning and emotionally engaging campaign captured the attention of IRIS's target audience.
The Transformation
I brought the Time to Grow initiative to life by creating a team of superheroes. Each superhero represented a different IRIS Software offering. I established a strong visual direction through initial concepts, graphics, and logos. As the art director, I ensured every campaign element aligned with IRIS's brand identity. The visually stunning and emotionally engaging campaign captured the attention of IRIS's target audience.
The Transformation
I brought the Time to Grow initiative to life by creating a team of superheroes. Each superhero represented a different IRIS Software offering. I established a strong visual direction through initial concepts, graphics, and logos. As the art director, I ensured every campaign element aligned with IRIS's brand identity. The visually stunning and emotionally engaging campaign captured the attention of IRIS's target audience.
The Triumph
The superhero campaign was a resounding success for IRIS Software. The relatable and inspiring characters personified IRIS's offerings, showcasing the value and potential of their business software. The visually compelling artwork and storytelling resonated with business owners and decision-makers, increasing brand recognition and customer engagement.
The Triumph
The superhero campaign was a resounding success for IRIS Software. The relatable and inspiring characters personified IRIS's offerings, showcasing the value and potential of their business software. The visually compelling artwork and storytelling resonated with business owners and decision-makers, increasing brand recognition and customer engagement.
The Triumph
The superhero campaign was a resounding success for IRIS Software. The relatable and inspiring characters personified IRIS's offerings, showcasing the value and potential of their business software. The visually compelling artwork and storytelling resonated with business owners and decision-makers, increasing brand recognition and customer engagement.
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© 2024 Copyright
© 2024 Copyright