Services

UI Design

UX Design

Art Direction

Branding

Client

Counted Recruitment

When

2022

Redesigning the
Recruitment Experience

Led complete digital transformation of Counted Recruitment's website and pioneering new brand identity, creating intuitive, design-forward experiences that make discovering accounting jobs delightful.

Laptop displaying Counted Recruitment website homepage with 'You Can Count On Us' tagline, set against a bold yellow background with dark blue geometric shapes and the Counted logo.

Services

UI Design

UX Design

Art Direction

Branding

Client

Counted Recruitment

When

2022

Redesigning the
Recruitment Experience

Led complete digital transformation of Counted Recruitment's website and pioneering new brand identity, creating intuitive, design-forward experiences that make discovering accounting jobs delightful.

Laptop displaying Counted Recruitment website homepage with 'You Can Count On Us' tagline, set against a bold yellow background with dark blue geometric shapes and the Counted logo.

Services

UI Design

UX Design

Art Direction

Branding

Client

Counted Recruitment

When

2022

Redesigning the
Recruitment Experience

Led complete digital transformation of Counted Recruitment's website and pioneering new brand identity, creating intuitive, design-forward experiences that make discovering accounting jobs delightful.

Laptop displaying Counted Recruitment website homepage with 'You Can Count On Us' tagline, set against a bold yellow background with dark blue geometric shapes and the Counted logo.
Crafting Personalised Experiences for Niche Recruitment

Counted urgently needed a website overhaul to better promote their personalised approach to matching accounting talent with opportunities. As lead designer across UX, UI and branding, I aimed to create digital touchpoints reflecting Counted's niche focus and facilitation of connections. My role focused on aligning visual design with user needs revealed through research. This ensured the new mobile-friendly site amplified Counted's passion for nurturing talent by making relevant openings easy to discover and apply to.

Crafting Personalised Experiences for Niche Recruitment

Counted urgently needed a website overhaul to better promote their personalised approach to matching accounting talent with opportunities. As lead designer across UX, UI and branding, I aimed to create digital touchpoints reflecting Counted's niche focus and facilitation of connections. My role focused on aligning visual design with user needs revealed through research. This ensured the new mobile-friendly site amplified Counted's passion for nurturing talent by making relevant openings easy to discover and apply to.

Crafting Personalised Experiences for Niche Recruitment

Counted urgently needed a website overhaul to better promote their personalised approach to matching accounting talent with opportunities. As lead designer across UX, UI and branding, I aimed to create digital touchpoints reflecting Counted's niche focus and facilitation of connections. My role focused on aligning visual design with user needs revealed through research. This ensured the new mobile-friendly site amplified Counted's passion for nurturing talent by making relevant openings easy to discover and apply to.

UNDERSTANDING THE PROBLEM
Digging into the User Perspective

Enhancing scannability while promoting customization emerged as the central challenge. Stakeholder interviews also highlighted Counted's USP - a highly relational, caring approach leveraging local relationships and passion for personalized recruitment in the Birmingham/Worcestershire accounting domain. To improve navigation, I created a new site map optimizing the information architecture. This crucial step simplified the user journey, making it easier to find relevant opportunities and explore Counted's offerings. The restructured content hierarchy aligned with business goals and user needs, improving usability and reinforcing Counted's specialized, user-centric brand identity.

UNDERSTANDING THE PROBLEM
Digging into the User Perspective

Enhancing scannability while promoting customization emerged as the central challenge. Stakeholder interviews also highlighted Counted's USP - a highly relational, caring approach leveraging local relationships and passion for personalized recruitment in the Birmingham/Worcestershire accounting domain. To improve navigation, I created a new site map optimizing the information architecture. This crucial step simplified the user journey, making it easier to find relevant opportunities and explore Counted's offerings. The restructured content hierarchy aligned with business goals and user needs, improving usability and reinforcing Counted's specialized, user-centric brand identity.

UNDERSTANDING THE PROBLEM
Digging into the User Perspective

Enhancing scannability while promoting customization emerged as the central challenge. Stakeholder interviews also highlighted Counted's USP - a highly relational, caring approach leveraging local relationships and passion for personalized recruitment in the Birmingham/Worcestershire accounting domain. To improve navigation, I created a new site map optimizing the information architecture. This crucial step simplified the user journey, making it easier to find relevant opportunities and explore Counted's offerings. The restructured content hierarchy aligned with business goals and user needs, improving usability and reinforcing Counted's specialized, user-centric brand identity.

Site map diagram showing the structure and hierarchy of pages on the Counted Recruitment website, including Home Page, Jobs Page, About, Blog, and Contact pages, along with their respective sections and content elements.
Strategy
Reflecting Relationships in the Design

I developed representative personas containing behaviours and motivations from research findings. Creating fictional users like Sam the Senior Accountant and Alexa the Graduate ensured alignment to goals: 1. Easily find relevant opportunities 2. Quickly understand role details 3. Apply with minimal effort These two personas contained conflicting needs - Sam required concise content for scannability, while Alexa wanted expansive detail. My solution was crafting modular UI components that could be expanded or collapsed. Container sizes and page layouts also dynamically respond based on user testing data of preferred content length.

Strategy
Reflecting Relationships in the Design

I developed representative personas containing behaviours and motivations from research findings. Creating fictional users like Sam the Senior Accountant and Alexa the Graduate ensured alignment to goals: 1. Easily find relevant opportunities 2. Quickly understand role details 3. Apply with minimal effort These two personas contained conflicting needs - Sam required concise content for scannability, while Alexa wanted expansive detail. My solution was crafting modular UI components that could be expanded or collapsed. Container sizes and page layouts also dynamically respond based on user testing data of preferred content length.

Strategy
Reflecting Relationships in the Design

I developed representative personas containing behaviours and motivations from research findings. Creating fictional users like Sam the Senior Accountant and Alexa the Graduate ensured alignment to goals: 1. Easily find relevant opportunities 2. Quickly understand role details 3. Apply with minimal effort These two personas contained conflicting needs - Sam required concise content for scannability, while Alexa wanted expansive detail. My solution was crafting modular UI components that could be expanded or collapsed. Container sizes and page layouts also dynamically respond based on user testing data of preferred content length.

Venn diagram with three overlapping circles labeled 'Easy,' 'Quick,' and 'Effortless,' demonstrating the ideal user experience that lies at the intersection of these three qualities.
Side-by-side user personas featuring Sam Powell, a 34-year-old experienced CPA seeking new challenges, and Alexa Evans, a 23-year-old recent accounting graduate eager to launch her career. Each persona includes a profile picture and a brief description of their background, goals, and priorities when searching for job opportunities.
CREATIVE DIRECTION
Pioneering a New Brand Identity

A pivotal milestone was formulating an entirely new creative direction for Counted Recruitment to evolve their brand identity. I explored a vast range of options for typography, color palettes, graphical elements, photography styles, and more to convey Counted’s niche expertise with a sleek, contemporary aesthetic. Presenting stakeholders various artistic directions led to the breakthrough idea of integrating Counted’s highly relational methodology into the logo itself through numerical glyphs symbolizing personalized connections. These dynamic digits within the mark aesthetically communicate Counted’s focus on nurturing talent by making meaningful matches. This innovative branding concept aligned seamlessly to the website experience I designed, reinforcing messages of Counted’s passion for community and individualized service. The pioneering identity delivered significant advancements in capability to spotlight Counted’s specialty across digital touchpoints.

CREATIVE DIRECTION
Pioneering a New Brand Identity

A pivotal milestone was formulating an entirely new creative direction for Counted Recruitment to evolve their brand identity. I explored a vast range of options for typography, color palettes, graphical elements, photography styles, and more to convey Counted’s niche expertise with a sleek, contemporary aesthetic. Presenting stakeholders various artistic directions led to the breakthrough idea of integrating Counted’s highly relational methodology into the logo itself through numerical glyphs symbolizing personalized connections. These dynamic digits within the mark aesthetically communicate Counted’s focus on nurturing talent by making meaningful matches. This innovative branding concept aligned seamlessly to the website experience I designed, reinforcing messages of Counted’s passion for community and individualized service. The pioneering identity delivered significant advancements in capability to spotlight Counted’s specialty across digital touchpoints.

CREATIVE DIRECTION
Pioneering a New Brand Identity

A pivotal milestone was formulating an entirely new creative direction for Counted Recruitment to evolve their brand identity. I explored a vast range of options for typography, color palettes, graphical elements, photography styles, and more to convey Counted’s niche expertise with a sleek, contemporary aesthetic. Presenting stakeholders various artistic directions led to the breakthrough idea of integrating Counted’s highly relational methodology into the logo itself through numerical glyphs symbolizing personalized connections. These dynamic digits within the mark aesthetically communicate Counted’s focus on nurturing talent by making meaningful matches. This innovative branding concept aligned seamlessly to the website experience I designed, reinforcing messages of Counted’s passion for community and individualized service. The pioneering identity delivered significant advancements in capability to spotlight Counted’s specialty across digital touchpoints.

Job listing website screenshot with yellow background and job search fields. Includes company description emphasizing their expertise in accountancy recruitment.
Job listing website screenshot with yellow background and job search fields. Includes company description emphasizing their expertise in accountancy recruitment.
Job listing website screenshot showing a list of various open roles at an unspecified company, such as Dynamic Directives Coordinator, Regional Data Technician, and National Marketing Executive.
Job listing website screenshot showing a list of various open roles at an unspecified company, such as Dynamic Directives Coordinator, Regional Data Technician, and National Marketing Executive.
Job listing for a Finance Analyst role at an accountancy business based in Solihull, UK. Lists main duties, location, culture, and desired candidate qualities.
Job listing for a Finance Analyst role at an accountancy business based in Solihull, UK. Lists main duties, location, culture, and desired candidate qualities.
EXECUTION
Crafting Intuitive, On-Brand Experiences

The revamped site and brand identity feature: - Homepage with compelling stats and modular job listings - Scannable job details page with expandable sections - Vibrant colors, and bold typography reflecting methodology Research participants praised the simplified navigation and digestible scans facilitating discovery. The choice-based UI fulfils multiple expectations thanks to flexibility. Counted's passion now shines through thanks to aligned digital experiences.

EXECUTION
Crafting Intuitive, On-Brand Experiences

The revamped site and brand identity feature: - Homepage with compelling stats and modular job listings - Scannable job details page with expandable sections - Vibrant colors, and bold typography reflecting methodology Research participants praised the simplified navigation and digestible scans facilitating discovery. The choice-based UI fulfils multiple expectations thanks to flexibility. Counted's passion now shines through thanks to aligned digital experiences.

EXECUTION
Crafting Intuitive, On-Brand Experiences

The revamped site and brand identity feature: - Homepage with compelling stats and modular job listings - Scannable job details page with expandable sections - Vibrant colors, and bold typography reflecting methodology Research participants praised the simplified navigation and digestible scans facilitating discovery. The choice-based UI fulfils multiple expectations thanks to flexibility. Counted's passion now shines through thanks to aligned digital experiences.

Here is the alt text for the provided image: Color palette and typography guide featuring an orange, navy blue, teal, and gray color scheme. Typography shows the "Mundial" font in sizes from 96pt to 24pt. Inputs include a "Job Title or Keyword" search field and buttons to search or upload file. Job listing card for Legacy Quality Administrator role in Birmingham with the description "A chance to make a difference in a broad role!"
Here is the alt text for the provided image: Color palette and typography guide featuring an orange, navy blue, teal, and gray color scheme. Typography shows the "Mundial" font in sizes from 96pt to 24pt. Inputs include a "Job Title or Keyword" search field and buttons to search or upload file. Job listing card for Legacy Quality Administrator role in Birmingham with the description "A chance to make a difference in a broad role!"
Yellow numbers 0 through 9 in various curved and rounded font styles scattered across a dark teal background made up of light teal question mark shapes and outlines.

© 2024 Copyright

© 2024 Copyright

© 2024 Copyright